HSBC. An international bank with a pride month platform, "Proud Of More."

A platform that celebrates the other spectrum as well. 

Celebrating the beautiful souls beyond the letters they identify with. 

The spectrum of their talent, their hobbies, their personalities and even idiosyncrasies. 

In 2022, HSBC India wanted to go a step further.

We did so with a strong call for action. One that challenged a harrowing fact: 

92% of India's transgender community are not a part of India's economic activity. 

With real stories from the LGBTQIA+ community, we asked the work force of the country to go ahead and hire someone from the community. To #AddASeat.